Licensing Songs
The arguments rests upon music is for personal truth or purpose not for commercial. As the other end of the wing argues we relate to the music with our true sols and memories, we don’t want our music being used to sell products. Musicians need to keep their pride and integrity ahead of desperation for money. On the other hand others say if music is entrepreneurial work it should serve the business. As musicians are business persons they can use their creativity to expand their wealth. In the controversy between the two extremes I found myself to lean towards the idea musicians can use their talent to sell any product. Why? In today’s free market economy we see so many products on the market on the same type of an item. If we want to buy the item we can check the price, the quality, reviews anything else that could help to convince. In the free market we see honesty and it’s opposite too. Who do we trust to assure the stated quality? No one except our own intuition and investigation. Thus from all these hassle who will save us, a person we trust who is credible in his/her works, therefore we trust their endorsements. When Oprah Winfrey acknowledges a book..Then it controls the market, when Marta Stewart talks about a pan it is believed a special. Sometimes this helps, not always it may not work well, even though we see their tags on the products, it may be the worst of all.
On the other aspect we can’t separate music from commercials. As if they have the same derivation they both express our sexuality. As music expresses love, sexuality, attraction so do commercials. The commercials what we see or hear use our sexual being to sell their product. Whatever you see on TV starting from toothpaste, deodorant, or Carl’s Junior’s burger all themed our sexuality where we tend to be attracted to this. So there is a common ground for music and commercials which we can’t separate. Having supported a commercial with a back tone of music.. that is all done, it controls our interest. Therefore whether we accept it or not music and commercials goes hand in hand.